PROJECTS.
REALIZED EVENTS.
Through years of experience, extensive expertise with an eye for the big picture as well as the details, we have been able to successfully implement numerous projects.
Every event is an unforgettable experience, perfectly tailored to the individual needs and challenges of our customers.
BRAND &
PRODUCT TRAINING.
Our training courses do more than just impart complex knowledge – they bring products and brands to life. We empower teams and experts not only to know the brand, but to embody it with conviction and communicate it authentically.
Through emotionally engaging, practical formats tailored to the brand and product, we foster genuine brand loyalty and create the foundation for effective sales performance. Because only those who truly connect with the brand can sell it successfully.
MERCEDES-AMG MAYBACH EXPERT TRAINING.
The two-day Maybach Expert Training courses in 2023 and 2024 aimed to not only familiarize 96 product and sales experts from around the world with the brand and its products, but also to specifically focus on the expectations and understanding of luxury of their customers. This led to the development of a new training concept: theoretical workshops in breathtaking settings such as the Vienna Hofburg were complemented by multisensory experiences from the perspective of their target group, whether in discussions with the host luxury hotels or during dinner in a Michelin-starred restaurant.
Developed, planned and implemented – together with leading luxury experts – this training enabled an authentic change of perspective and an exceptional brand experience.
MAN TRUCK & BUS SE
SERVICE DAYS.
With interactive workshop experiences, we inspired around 900 MAN service employees and created a sustainable introduction to the bus, truck, and van portfolio. On the company's own test track, we combined driving dynamics content with practical stations, including the innovative MAN OptiView mirror replacement system.
For the MAN SERVICEDAYS, we took over the complete organization – from conception to implementation – in close cooperation with the MAN project team and the site managers.
Photo: MAN TRUCK & BUS SE
MEDIA EVENTS & WORLD PREMIERES.
Press, influencers, content creators – they are all part of the same format, but speak different languages and have different needs. This is precisely where our work comes in.
We resolve conflicting objectives through strategic storytelling and tailored content: technically sound for the trade press, emotionally engaging for creators. We translate complex topics so they are understood and shared.
At Media Drives, we take a holistic approach – from consulting and implementation to follow-up. So that communication not only works, but inspires.
CUPRA SUMMIT 2025.
CUPRA is an unconventional challenger brand that combines emotion, electrification, and performance. The event, themed "Unlock the Power of 7," aimed to push boundaries while simultaneously strengthening CUPRA's market presence and brand identity.
The event was designed as an exclusive challenge, combining adrenaline-fueled experiences with first-class hospitality. Guests enjoyed dynamic, high-performance driving experiences on ice tracks, followed by an exciting nighttime gondola ride to one of the coolest mountain huts in the Alps.
Challenges were incorporated into every aspect of the event, including a panel discussion with inspiring personalities who have overcome extraordinary challenges.
Photo: CUPRA
smart #3 MEDIA TEST DRIVE. MALLORCA 2023 .
Our goal was to inspire visionaries, journalists, and content creators with the smart brand and transform mobility into vibrant experiences. Instead of a traditional press conference, we developed an interactive "walking presentation" through our hotel garden, combining movement, interaction, and storytelling – all embedded within a stylish press reception followed by dinner and test drives. On Mallorca, we organized a three-week press event at an exclusive hotel with presentation areas such as a tent, terrace, and pool, as well as subtle yet effective branding within a premium setting.
Journalists were able to experience the smart #3 on the island's winding coastal and mountain roads under authentic conditions – with impressive results.
DRIVING EVENTS.
Whether asphalt, off-road, or snow: We are pioneers for demanding driving events on any terrain. With a well-thought-out overall logistics package, tailor-made track planning, and a setup that inspires and is meticulously thought out down to the last detail, we create experiences that truly impress.
Thanks to our experience, we recommend the appropriate format and the ideal route – tailored to the characteristics of each individual vehicle. This ensures that every drive becomes the perfect brand showcase.
MERCEDES-BENZ CLASSIC
MILLE MIGLIA.
Follow the red arrow! For five years, we accompanied the official Mercedes-Benz team on the world's most legendary classic car rally, supporting a top-class field of participants including internal management, racing legends, private collectors, international celebrities, automotive journalists and bloggers.
A project featuring arguably the most breathtaking array of classic Mercedes-Benz models, high-end hospitality, and a 1,000-mile circuit through the stunning Italian landscape. Concept, planning, and on-site implementation – done by ZET!
CONFERENCES.
We plan and execute conferences to align with the company's culture and values. We tailor content, formats, and processes to internal objectives and the desired cultural context.
This results in events that not only inform, but also provide orientation, strengthen identification and support internal change.
KUKA SOFTWARE EVENT.
The expansion of KUKA's product portfolio to include digital and software products, complementing its established robotics and automation solutions, was the focus of a one-day event at KUKA's headquarters in Augsburg. We provided support not only with organizational matters but also in an advisory capacity. Prior to the event, a series of workshops involved all KUKA internal stakeholders in the agenda-setting process, allowing for the collaborative development of content-related approaches. Transformation can only be experienced through disruption. ZET consistently implemented this theme throughout all aspects of the event. The event elements—the spatial concept, media, keynote speeches, exhibition area, and the concluding after-work gathering—were all consistently geared towards "NEW" and "INNOVATIVE," thus bringing the message to life.
Changing perspectives and questioning the status quo at all levels was implemented by the ZET project team in the planning and execution of the event.
GUEST MANAGEMENT.
We understand guest management not merely as a process, but as a central component of a successful event – from the first to the last touchpoint. With a trained eye for detail and a keen understanding of diverse target groups, we support participants with the necessary sensitivity – from C-level executives down to operational levels.
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