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Inhaltsbereich:

Sony

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Zusatzinformationen:

Sony Deutschland GmbH
WC 2010 Hospitality

The mandate
Concept development, planning and implementation of 4 business incentives to the 2010 Football WC in Johannesburg and Cape Town, incorporating business and Sony topics, with support of the highest quality.

Implementation
The incentive was to experience new Sony technologies such as the 3D Experiential World and Bravia as well as the Sony “Football for hope” CSR Project. The product launch of the new NEX camera in combination with a safari represented the perfect combination of adventure and business. A visit to the WC match rounded out the revolutionary concept.