Zusatzinformationen:

Henkel AG & Co. KGaA
Lightbox by Karl Lagerfeld

The mandate
Planning and execution of ongoing operation of the Schwarzkopf “Lightbox by Karl Lagerfeld”.

Implementation
The 300 sq m “Lightbox” as temporary pavilion was the landmark for the Schwarzkopf sponsorship for the 2011 Eurovision Song Context – where guests could experience everything about the brand, products and hair care. Over a period of 4 weeks, 14,000 guests experienced and enjoyed advice, interactions, a salon, sales and much more – with breathtaking design by Karl Lagerfeld. zet:project. was responsible for the entire planning and implementation of the ongoing operation.